Paru Vendu to focus on Internet growth

03 Feb 2011

          French publisher Group Hersant Media (GMH) yesterday unveiled an Internet-focused strategy to save its classifieds branch Comareg / Paru Vendu, which was recently placed under bankruptcy protection.

         The company said it hopes to increase its online revenue this year by 250 percent over 2010 revenue, from 18 million euros to 45 million euros, and it plans to invest 5 million euro

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Gérard Esteve

Gérard Esteve joined the AIM Group in 2009 as a writer / analyst. He graduated from one of the top engineer schools, ENSAM Paris, and completed an international marketing degree from IAE Aix-en-Provence. He started his career traveling the world selling technologies and services from French companies. In 2000 he met the founders of Pressflex, an Internet company selling Web services to the media industry, and became their French representative. This led to extensive contacts within the publishing industry. In 2003, he settled in La Rochelle and started to write research papers for a business school and articles for a regional newspaper, then was asked to relaunch a management magazine in the Southwest of France.