Internet most heavily influences car sales, new research from Polk / AutoTrader shows
04 Feb 2011
Two tidbits of news from AutoTrader.com — new research that shows car buyers spend 18 to 19 hours online before they make a purchase, and a record for unique users in January at AutoTrader.com.
The two news releases come on the eve of the opening of the National Auto Dealers Association convention, which starts tomorrow in San Francisco.
Research among more than 4,000 U.S. consumers showed tha