Online Vehicle Shopping Influences Dealership Choice, According to New Study From Polk, AutoTrader.com

14 Feb 2011

*Online Vehicle Shopping Influences Dealership Choice, According to New Study From Polk, AutoTrader.com*

Cox Enterprises – Friday, February 04, 2011. * * *Research shows 60 percent of vehicle shopping time is spent on the Internet; Online search is the “New Yellow Pages”*

SOUTHFIELD, Mich. and ATLANTA

Feb. 4, 2011 — Consumers who use the Internet to shop for a new vehicle spend an average

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The AIM Group, formally the Advanced Interactive Media Group LLC, is the world’s leading consultancy in interactive media and classified advertising. We publish Classified Intelligence Report, a continuous advisory service known as “the bible of the classified advertising industry.”