E.W. Scripps income doubles YOY

25 Feb 2011

While television and political advertising revenue were the 2010 fourth quarter shining stars that increased income at Scripps more than 100 percent year over year, there was some light at the end of the newspaper classified tunnel as well.

California and Florida real estate kept that category’s revenue down, but automotive advertising rose 5 percent in Q410, while recruitment ads jumped 11 perce

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.