PubMatic Study Finds Internet Users Are More Accepting of Anonymous Data Collection When They Understand How It Is Used

28 Feb 2011

*PubMatic Study Finds Internet Users *

*Are More Accepting of Anonymous Data Collection*

*When They Understand How It Is Used*

*Half Who Object to Online Tracking Reconsider After Understanding Value Propositions in New PubMatic White Paper, Audience Selling For Publishers*

* *

Palo Alto, CA (February 28, 2011) PubMatic, which provides online publishers — including the majority of t

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AIM Group

The AIM Group, formally the Advanced Interactive Media Group LLC, is the world’s leading consultancy in interactive media and classified advertising. We publish Classified Intelligence Report, a continuous advisory service known as “the bible of the classified advertising industry.”