Record profits for Rightmove as social media approach pays off

03 Mar 2011
U.K. property market-leader Rightmove has delighted shareholders with the news of a revenue increase of 26 per cent to £81.6m in the year to end-December 2010 (up from £64.5m in 2009). Operating profit is up by 39 per cent which seems down to an increase in spend by each advertiser rather than any growth in member numbers. Ad spend went up by £71 a month to £379 last year per member prompting Ed

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Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.