Auto ads now on Skype

09 Mar 2011
As if auto classified publishers didn't have enough struggles already, communications platform provider Skype has just introduced display advertising, including automotive, to its free version. Starting today, any free-version US, UK or German user using Windows to access Skype will see a display ad on the home page when signing in.  The ads can include video and interactivity.

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.