Digital readers grow newspaper ad dollars

28 Mar 2011
The talk of IPad apps/digital readers at NAA MediaXchange, according to focused on its varying uses, and its enticement of integral advertising dollars. Morris Communication's Morris Digital Works and Freedom Interactive, for example, have taken on entirely different strategies in their use of e-readers.  The overview

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.