Newspaper Circulars Still Preferred Resource for Back-to-School Shopping

26 Aug 2011

Published August 26, 2011
Newspaper Circulars Still Preferred Resource for Back-to-School ShoppingMobile use doesn’t see growth from previous year —DENVER, Aug. 24, 2011 /PRNewswire/ — While smartphone usage continues to increase, only 2 percent of shoppers listed mobile as a resource when planning for back-to-school shopping, showing no increase from 2010.


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The AIM Group, formally the Advanced Interactive Media Group LLC, is the world’s leading consultancy in interactive media and classified advertising. We publish Classified Intelligence Report, a continuous advisory service known as “the bible of the classified advertising industry.”