EBay.it turns users into promoters

15 Dec 2011

Alessandra Ritondo
EBay.it, Italy’s biggest online shopping center, extended its offer with the so-called “Wish List”, a simple tool enabling users to show others what they want for Xmas, their birthdays, weddings, or graduations. In a new section on the site, users can set up lists with all their wished-for items (not only items available on EBay.it) and easily share those lists

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Alessandra Ritondo

Alessandra Ritondo has been a writer, analyst and Italian correspondent for the AIM Group since 2008. She specializes in financial topics and is mainly focused on the economic impact of new technologies for enterprises. Currently she is also a contributor to Affari e Finanza (foreign correspondent), the business and financial weekly of La Repubblica, (L’Espresso Group), Il Corriere delle Telecomunicazioni, a financial fortnightly, Ottagono, magazine on architecture, furniture and industrial design (printed in Italian and English), and the real estate marketing strategies website Immobiliare.com.