Toyotathon: social media auto sales by Sharon Hill in Automotive 21 Dec 2011 By Sharon Hill Today is the close of Toyota’s Shareathon, a ten-day social media event rewarding new car buyers and those who use social media to promote the Toyota brand. Everyone who buys a Toyota during this event and tweets about it earns a prepaid $500 debit card. With each retweet the car buyer earns another $50, up to $1000. The followers who do the retweeting are each e This article is only available to AIM Group clients. Please subscribe now or log in to view. Share shareathonSocialStrategytoyotathon Sharon Hill Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.