Rappers, voters and stickers – the U.K. market gets marketing

30 Dec 2011
It may be the holiday season but for the U.K.'s classified portals this time of year is a frenzy of marketing efforts. The year's T.V. campaigns have already started airing with Rightmove's ‘Britain Moves At Rightmove’ ads showing during peak Christmas viewing periods. Reed.co.uk is relaunching its 'Love Mondays' message and aiming to create a pre-airing buzz by announcing six different candidates
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Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.