Ad Execs Say Brand Advertising Will Represent Nearly 60 Percent of Their Digital Spend in 2012

09 Jan 2012

Published January 9, 2012
** *Ad Execs Say Brand Advertising Will Represent * *Nearly 60 Percent of Their Digital Spend **in 2012* * * *Digiday Industry Survey Sponsored by Vizu Finds Clients and Agencies Agree: Brand Lift is Key Measure of Online Ad Success* ** ** *San Francisco (January 9, 2012) *In a recent survey of more than 450 advertising ex


Access the full article now

If you are a current client please log in below.

Share

AIM Group

The AIM Group, formally the Advanced Interactive Media Group LLC, is the world’s leading consultancy in interactive media and classified advertising. We publish Classified Intelligence Report, a continuous advisory service known as “the bible of the classified advertising industry.”