Trinity Mirror recruitment ads down from £150m to £20m

19 Jan 2012
The ongoing Leveson inquiry is best known for its focus on alleged phone hacking but in the process it is shining lights into a number of corners of the U.K. newspaper industry. One of the latest revelations is the scale of losses of recruitment advertising, exposed when Sly Bailey, the chief executive of Trinity Mirror told the inquiry that; "As we've seen a worsening of the economy pretty much s

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Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.