Major players back five-year ban for counterfeiters

10 Feb 2012

Major French classifieds portals Le Bon Coin, Marché.fr, VivaStreet.fr and Trefle.com have signed an agreement to ban for a period of five years any advertisers suspected of proposing fake branded goods.

The move is an extension of the Hadopi law aimed at protecting intellectual property. The new charter is the brainchild of industry minister Eric Besson, who hopes to combat counterfeit goods wit

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Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.