U.K. recruiters reap record numbers thanks to TV and mobile

13 Feb 2012

Leading U.K. job boards Reed.co.uk and Totaljobs.com are reporting record visitor figures thanks to television campaigns and enhancing mobile respectively.
Reed.co.uk asked the public to pick a TV ad from a selection by first-time directors, then showed the winner on national networks. “It was an unconventional approach to creating a new ad,” explains Martin Warnes,  managing director of Reed.co.u

This article is only available to AIM Group clients.

Please subscribe now or to view.

Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.