How Canadians use group buying sites

16 Feb 2012

New research from the Canadian publication Ipsos Canadian [email protected] Reid Report provides insight into how consumers in the Great White North are using group buying sites like Groupon and WagJag. The main take-away: coupon sites build post gift certificate brand loyalty.

Ipsos found that “among those who have r

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.