In Africa some are more committed than others
17 Feb 2012
By Christo Volschenk
Some do it on a shoestring. Some put their lines in the water, then sit back to see whether anything bites. Others go in fully committed. That’s how different the big classified players are applying themselves today to the challenge of Africa.
Google is in Africa with portals*, but no physical presence; Swiss media group Ringier is there with p