SuperMedia ad sales plummet

22 Feb 2012
By Sharon HillToday's SuperMedia revenue report couldn't find much to spin, as advertising sales figures continue their 15 plus percent YOY incline each quarter. Fourth quarter revenue in 2009 was $570 million, in 2010 $483 million. Today's release indicated a Q411 ad revenue figure of $405, for a drop of more than 16 percent year over year. It's a shame, as SuperMedia


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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.