Classified slump at Journal Communications

23 Feb 2012

Journal Communication’s Q411 earnings report delivered unsurprising news that classified advertising revenue decreased 18.6 percent YOY largely due to a decrease in the real estate and automotive advertising categories. Digital ad dollar increases of 4.1 percent couldn’t offset the print advertising downturn. Circulation revenue was flat from that of Q411.

Community newspapers and shoppers revenu

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.