U.K. online advertising to hit £5 billion this year

03 Apr 2012

With a 14.4 percent year-on-year growth rate (the largest since 2007), the U.K. spent £4.78 billion ($6.2 billion U.S.) on online advertising in 2011 and looks set to reach the £5-billion mark in 2012.
This was partly due to the explosive take up of mobile and tablet advertising, which saw 157 percent growth to £203 million last year, and the rise of Facebook advertising, estimated to account for

This article is only available to AIM Group clients.

Please subscribe now or to view.

Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.