YPG re-launches API with 1.5 million business listings

05 Apr 2012

Canada’s Yellow Pages Group (YPG) has re-launched its YellowAPI. The move is slightly surprising given Yellow’s preoccupation with debt and a crumbling stock price. That plus the fact that, although nearly 2,000 software developers signed up for YellowAPI since it launched in 2010, only 35 apps have been created. Do the math: that’s a paltry 2% of developers. Not the best follow-through. But then,

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.