Media companies battle for classified ad dominance in Latin America

25 Apr 2012

ALTAMONTE SPRINGS, Fla. — A classified advertising battle is under way in Latin America, with regional classified portals expanding and evolving in hopes of fighting off major multinational media classified publishers moving in from outside the region.

Opportunities abound, as demonstrated by companies like EBay and Naspers targeting the traditional family-owned media companies in La

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Jim Townsend