AutoTrader.com marketer: IPads, social …

31 May 2012
Wish we'd thought of this: CMO Close-Up, a publication of Crain Communications, did an interesting interview with Jeff Perkins, director of custom marketing at AutoTrader.com.Some of his points: "[We observed that] we're now an online company, so why were w


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Peter M. Zollman

Peter M. Zollman brings more than 35 years of media experience to his role as founding principal of the AIM Group / Classified Intelligence Report. He has worked with a wide range of media companies, dot-coms, technology providers and start-ups to develop and expand successful interactive-media services. He is based in Altamonte Springs, Fla., near Orlando.