DMGT’s digital advertising to exceed print in 5 years

05 Jun 2012
The U.K.'s Daily Mail and General Trust (DMGT) group would once have been blithely described as a newspaper group with a flagship daily (the Daily Mail) and a stable of regional papers (Northcliffe). Yet the group's Finance Director Stephen Daintith has not only said that revenue for digital advertising will surpass print within 5 years, but that the power for this will come from a mix of the Mail

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Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.