Google preps for fight with local publishers

05 Jun 2012
By Sharon HillKudos to The Wall Street Journal for ferreting out the story on Google's planned assault on local publishers' ad dollars. While the search giant has tried this before, it looks like its latest campaign to lure local advertisers to its pages just might have some legs. So far, in acquisitions alone, it's said to have cost Google more

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.