Auto Trader to cease printing

02 Jul 2012
Auto Trader has long been an institution in the U.K. and the cars classifieds paper still sells some 87,000 copies a week but Trader Media Group has announced that the print title will be axed. This follows figures for last year that show a slump in advertising revenues for print from £44.1m to £27.8m. Trader Media's Chief Executive John King predicted the end of the print edition within a year an

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Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.