SAM analytics: how traditional media influences social media

02 Jul 2012

Symphony Advanced Media Expands Analytics Capabilities to Quantify Effect of Traditional Advertising on Social Media Activity

Analysis of integrated multi-platform media data and social media ‘Big Data’ reveals double-digit increase in social media buzz, especially for high-involvement products
SAN FRANCISCO


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AIM Group

The AIM Group, formally the Advanced Interactive Media Group LLC, is the world’s leading consultancy in interactive media and classified advertising. We publish Classified Intelligence Report, a continuous advisory service known as “the bible of the classified advertising industry.”