Rightmove rolls out Market Intelligence campaign

26 Jul 2012
The latest campaign from U.K. market leader Rightmove sees the property portal leverage the wealth of local knowledge it can access thanks to its agency clients.  The so-called Market Intelligence campaign features interactive video that helps users access price trends, market yields, and local tips based on postal codes.As Rightmove Director Miles Shipside puts it: “In a market where new sell


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Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.