Kelley Blue Book debuts first-ever TV campaign, new logo

30 Jul 2012

Kelley Blue Book Launches First National Consumer Advertising Campaign

Company Reveals First Official Redesign of Iconic Logo as Part of Inaugural Consumer Marketing Campaign
IRVINE, Calif., July 30, 2012 /PRNewswire/ -- Today, for the first time in the company's 86-year history, Kelley Blue Book launches a nati

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Jim Townsend

Jim Townsend, editorial director and a principal of the AIM Group, is a career journalist, consultant and interactive media pioneer with more than 35 years of experience in news management. Townsend joined the AIM Group in 2001 as an analyst and consultant and became a part-owner in 2003. He is based in Houston. He leads a global team of analysts who report media industry trends in North and South America, Europe, India, Asia, Australia and other countries in the Pacific Rim.