Word of mouth drives Daily Deals, reports Constant Contact

01 Aug 2012

Constant Contact and Chadwick Martin Bailey Study Shows Word-of-Mouth Key to Success of Daily Deals

New Research Details How and Why Consumers Use Daily Deals
WALTHAM, Mass.--(BUSINESS WIRE)--Word-of-m

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Jim Townsend

Jim Townsend, editorial director and a principal of the AIM Group, is a career journalist, consultant and interactive media pioneer with more than 35 years of experience in news management. Townsend joined the AIM Group in 2001 as an analyst and consultant and became a part-owner in 2003. He is based in Houston. He leads a global team of analysts who report media industry trends in North and South America, Europe, India, Asia, Australia and other countries in the Pacific Rim.