To sell cars to teens, market to parents, says AutoTrader.com
01 Sep 2012
Parents More Likely To Purchase Child's First Car
According to the latest AutoTrader.com Shopper Insights Report, the primary motivating factors for parents making the purchase are a desire to control the vehicle choice and a feeling of obligation to help their children.ATLANTA, Aug. 30, 2012 /
Jim Townsend, editorial director and a principal of the AIM Group, is a career journalist, consultant and interactive media pioneer with more than 35 years of experience in news management. Townsend joined the AIM Group in 2001 as an analyst and consultant and became a part-owner in 2003. He is based in Houston. He leads a global team of analysts who report media industry trends in North and South America, Europe, India, Asia, Australia and other countries in the Pacific Rim.