TheRedPin wants to be the Redfin of Canada

21 Sep 2012
Toronto real estate classified site TheRedPin wants to be the Redfin of Canada. The similarly named site, which was nominated as a finalist in Inman’s 2012 Innovator Awards, operates as an online brokerage with its own agents who, as at Redfin, refund a part of their commission to the seller. At Redfin, the refund is calculated on a complex sliding scale; at TheRedPin, it’s 25 percent cash back of

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.