30 per cent of French mobile users using phones to check classifieds

28 Sep 2012
Le GESTE, the body representing editors of online services is bidding to up the profile of mobile web services by releasing visitor figures in conjunction with Médiamétrie - the leading audience metrics body.After studying audiences for a total of nearly 400 sites and applications the study found that nearly 5.7 million unique visitors a month visited classifieds sites via a mobile phone in th

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Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.