U.K. Mobile advertising set to hit £500m

15 Oct 2012
In 2008 the U.K. mobile advertising market tipped the scales at just £25 million.Four years later it is on course to break through the £500 million mark according to the Internet Advertising Bureau (IAB) and PricewaterhoseCoopers. The first six months of 2012 saw the industry buck the macroeconomic trends and grow by 132 per cent to a spend of over £181 million. The Smartphone revolution is i


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Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.