Half of mobile car shoppers view competitor info at dealership, says J.D.Power

23 Oct 2012
Not only do nearly one third of vehicle shoppers use their mobile device to do their shopping, more than half look at purchase content via smart phone while they are at the dealership, says the latest J.D. Power Automotive Mobile Site Study. Since the top search reason is pricing, it would seem that dealers who have shoppers in their showroom can't assume they're no longer having to dicker with th

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Jim Townsend

Jim Townsend, editorial director and a principal of the AIM Group, is a career journalist, consultant and interactive media pioneer with more than 35 years of experience in news management. Townsend joined the AIM Group in 2001 as an analyst and consultant and became a part-owner in 2003. He is based in Houston. He leads a global team of analysts who report media industry trends in North and South America, Europe, India, Asia, Australia and other countries in the Pacific Rim.