Auto dealers use voice mail at sales peril, Marchex finds
25 Oct 2012
In a study that should resonate with any sales department of any firm - auto, media, or other - Marchex found that letting calls go to voice mail might well put sales success at peril. The communication-focused analytics and marketplace firm determined that nearly half of all phone calls to auto dealerships come from new shoppers, and one in five of all calls go unanswered. Here's more on the s
Jim Townsend
Jim Townsend, editorial director and a principal of the AIM Group, is a career journalist, consultant and interactive media pioneer with more than 35 years of experience in news management. Townsend joined the AIM Group in 2001 as an analyst and consultant and became a part-owner in 2003. He is based in Houston. He leads a global team of analysts who report media industry trends in North and South America, Europe, India, Asia, Australia and other countries in the Pacific Rim.