China’s Shanda to spin off advertising subsidiary

02 Nov 2012
China’s Shanda Interactive Entertainment is planning to spin off its advertising arm as a separate company, Shanda’s vice president Dr. Zhu Jing revealed recently. Shanda is an online media provider andChina’s third-biggest online games operator and developer.According to a report in China’s 21st Century Business Herald, Zhu said that Shanda had decided in November 2011 to spin off

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The AIM Group, formally the Advanced Interactive Media Group LLC, is the world’s leading consultancy in interactive media and classified advertising. We publish Classified Intelligence Report, a continuous advisory service known as “the bible of the classified advertising industry.”