Auto Trader U.K. launches tablet magazine

13 Nov 2012
Auto Trader may have caused ripples by predicting the demise of its print edition but it is happy to explore new publishing avenues and is launching a monthly iPad magazine called Ignition.Featuring car reviews, news, and features as well as tailored search results from the automotive classifieds portal the magazine costs £1.49 per issue the magazine and is available from the Apple store. Igni

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Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.