TrueCar bouncing back from bad press, bad processes

19 Nov 2012
It would seem that TrueCar , whose reputation and bottom line both suffered nearly-irreparable damage a short time back. has made changes for the better. To showcase those changes, the auto pricing vendor put together a brand new ad campaign, and revamped its website.[caption id="attachment_30214" align=

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Jim Townsend

Jim Townsend, editorial director and a principal of the AIM Group, is a career journalist, consultant and interactive media pioneer with more than 35 years of experience in news management. Townsend joined the AIM Group in 2001 as an analyst and consultant and became a part-owner in 2003. He is based in Houston. He leads a global team of analysts who report media industry trends in North and South America, Europe, India, Asia, Australia and other countries in the Pacific Rim.