Online-review tips for real estate agents, auto dealers, classified publishers
30 Nov 2012Consumer reviews are the second most important source for buying decisions, after friend and family referrals. Classified publishers that don't offer this vital feature risk their advertiser's response rates, and the site's traffic and revenue. A recent InmanNext Webinar, <a href="http://next.inman.com/2012/11/real-estate-reviews-have-hit-the-search-engines-and-minds-of-consumers-are-you-in-the-g
Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.