Autobytel, AutoTrader.com exemplify YouTube effectiveness for auto by Sharon Hill in Automotive 02 Jan 2013 If you’re an auto publisher or dealer, you’d do well to take some video marketing lessons from sales, service and research firm Autobytel. The company’s YouTube channel exceeded 10 million viewers in 2012, and has more than 12,000 regular subscribers. Another exemplary YouTube marketer for automotive, <a href="https://aimgroup.com/2012/05/31/autotrader-hits-1-million-plays-on-youtube-v This article is only available to AIM Group clients. Please subscribe now or log in to view. Share autobytelautotrader.comnetpopyoutube Sharon Hill Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.