Aggressive ad campaigns mark start of the year for U.K. job sites

18 Jan 2013

British job sites have kicked off January with a major advertising push featuring TV and nationwide billboard campaigns.

Reed.co.uk has launched a TV campaign featuring ‘Captain Reed’ which aims to reach some 42 million adults over its nine-week run. This follows TotalJobs’ campaign over the festive season which was its first nationwide digital billboard campai

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Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.