WhatHouse? sponsors Wolves, reports rise in visitors. by Steve Shipside in Real Estate 18 Jan 2013 New-build property portal WhatHouse.co.uk‘s name will now appear across the back of the shirts worn by Wolverhampton Wanderers Football Club (‘Wolves’). Wolves is a legendary name in British football and the timing of the deal is a sharp move that follows the club being demoted from the Premier League and thus falling within the budget of This article is only available to AIM Group clients. Please subscribe now or log in to view. Share United Kingdom Steve Shipside Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.