Sensis to buy TrueLocal from News

19 Jan 2013

By Ross Hoddinott

This one’s just a bit hard to explain, so read carefully please.  Back when the Internet was just beginning to grow, Australia’s News Limited established an electronic product, TrueLocal to supplement News’ suburban newspaper network.

TrueLocal had its own sales force which, naturally, sought out Sensis Yellow Pages clients for some handy revenue. While it

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