Rebranding online marketplaces for leadership

21 Jan 2013
By Cristina Costa Switzerland - a small European country with several heavily competing players that keep on looking for that solution in free online classifieds, which will allow them to finally outdistance their competitors. Naspers, Schibsted, Ringier Digital and Tamedia – two international major players and two local leaders are battling for leadership in a country, with special characteris


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Cristina Costa