Guardian ends sale talks for Trader Media – but the story goes on by Steve Shipside in Automotive 25 Jan 2013 The Financial Times reports that the Guardian Media Group has ended talks with its joint venture partner, Apax, about acquiring the 50.3 per cent holding in Trader Media (owner of Autotrader U.K.) that GMG still retains. Back in December the Guardian newspaper reported that Apax had inquired about buying the remaining stake in Trader Media so as to own the whole entity after having acquired the o This article is only available to AIM Group clients. Please subscribe now or log in to view. Share AutoTraderGMGGuardianTrader MediaUnited Kingdom Steve Shipside Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.