AutoTrader.ca edgy TV ad wins top award, private listings increase 169%

30 Jan 2013
AutoTrader.ca has won the “Grand Prix” at the “Cassies,” an award program focusing on business effectiveness in Canadian advertising. AutoTrader.ca took home the honors for an edgy TV and web commercial designed to reposition the company from an old, uncool image to one that is hip-hop fresh. In the ad, four unsmiling young men cruise up to a traffic light with blaring music pumped out of their


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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.