AutoTrader.ca edgy TV ad wins top award, private listings increase 169%
30 Jan 2013
AutoTrader.ca has won the “Grand Prix” at the “Cassies,” an award program focusing on business effectiveness in Canadian advertising. AutoTrader.ca took home the honors for an edgy TV and web commercial designed to reposition the company from an old, uncool image to one that is hip-hop fresh.
In the ad, four unsmiling young men cruise up to a traffic light with blaring music pumped out of their