LocService offers ‘virtual coach’ for tenants by Steve Shipside in Real Estate 31 Jan 2013 You might not have thought that tenants needed coaching but French rentals specialist LocService believes that a bit of inside advice is precisely what they need to make their searches more realistic. Where the site fails to find a match between the tenants’ criteria and any of the properties on offer the site now focuses on the elements of This article is only available to AIM Group clients. Please subscribe now or log in to view. Share FranceLocService Steve Shipside Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.