Media General auto ad revenue jumps 21% after newspapers sold
01 Feb 2013
In the Media General Q4 2012 earnings call, company president and CEO George Mahoney reported that automotive advertising now accounted for just under 20 percent of all Media General revenue, and that auto advertising had jumped 21 percent in the final quarter of the year. Local auto increased 25 percent Q4, while national jumped 16 percent.
Calling it an “outstanding year,” Mahoney told the a