Media General auto ad revenue jumps 21% after newspapers sold

01 Feb 2013

In the Media General Q4 2012 earnings call,  company president and CEO George Mahoney reported that automotive advertising now accounted for just under 20 percent of all Media General revenue, and that auto advertising had jumped 21 percent in the final quarter of the year. Local auto increased 25 percent Q4, while national jumped 16 percent.

Calling it an “outstanding year,” Mahoney told the a

This article is only available to AIM Group clients.

Please subscribe now or to view.

Jim Townsend

Jim Townsend, editorial director and a principal of the AIM Group, is a career journalist, consultant and interactive media pioneer with more than 35 years of experience in news management. Townsend joined the AIM Group in 2001 as an analyst and consultant and became a part-owner in 2003. He is based in Houston. He leads a global team of analysts who report media industry trends in North and South America, Europe, India, Asia, Australia and other countries in the Pacific Rim.